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ROYAL COLLECTION Colorita ® • Salt Lake ® 2022/2023 ROYAL COLLECTION Colorita ® • Salt Lake ® 2022/2023A NEW SEASON, A NEW CATALOGUE AND NEW INSPIRATIONAL CONTENT! Design is more than just trends, it is a language which embraces innovation, inclusivity and cultural enrichment. We have created new content at one of the world’s most famous capitals of culture: Barcelona. On a rooftop overlooking the Sagrada Familia, the designer created a sea of colour with Colorita ® . Flip through the pages and enjoy the new photographs in our 2022/2023 catalogue. WHAT’S NEW? Claressa is our brand-new addition to our variegated Colorita ® range. It has elegant white flowers and fresh green leaves with cream coloured variegation. Just like the other Colorita® varieties, it performs very well and blooms all summer long due to its unique hybrid genetics. Print versus digital, reality versus virtual, offline versus online… The lines are blurring and we see that these opposites enhance each other. We have incorporated this trend in our catalogue. We have placed several QR-codes which you can easily scan with your phone, so you can enjoy our digital content as well. THE PERFECT CITY BALCONY PLANTS: COLORITA ® Not everybody who loves plants has the luxury of a big garden. So… we decided to show of our patio champion Colorita ® in a balcony setting. Scan the QR code to watch the video: DON’T FORGET OUR BUTTERFLY MAGNET: SALT LAKE ® Over the last two years, the popularity of our Salt Lake ® pot Limonium has been blooming! Consumers not only love it for its unique appearance and purple colour, but also for its environmentally friendly character. Bumble bees and butterflies love the pollen and nectar it provides. The plants can easily be grown in a sustainable manner and, therefore, we can truly say it is a bee-friendly plant! Gardeners love its unique appearance and versatility. You can create a wild flower garden with Salt Lake ® . Or you can opt for a more contemporary approach as we did for this season’s photoshoot. We combined Salt Lake ® with a clean balcony design, a pool and modern design elements. SHARING = CARING If you need content for your marketing and/or sales activities, please contact our marketing department via marketing@royalvanzanten.com. We love to share our beautiful photography and videography with you. GET IN TOUCH Are you interested in our products or concepts, and are you looking for inspiration on how you can make a difference with our varieties? Then please contact your Area Manager or Agent. Scan the QR- code to watch the video 5 | INDEX Introduction 3 #instagrammable 6 Colorita ® 8 Red 10 Pink 11 Purple 12 Bi-colour 13 Orange 14 Yellow 15 White 16 Colorita ® Genetics 18 Specifications 19 Salt Lake ® 20 Bee-friendly plants 22 A sustainable story 23 Index | SALT LAKE #INSTAGRAMMABLE Variegated leaves and plants are trending on social media. Especially with the millenial plantlovers on Instagram and TikTok. We offer you two unique potted alstroemerias with variegated leaves. #variegatedplants 478.521 posts (+465% more than 2021) | #variegated 319.023 posts (+118% more than 2021) source: InstagramKatiana ® 7 | TRENDS Fabiana ® Claressa ®Scan to watch video Balcony inspirationColorita ® Boost your garden or terrace with an explosion of colours with Colorita ® . Colorita ® is available in seven striking colours, flowering continuously from spring until late autumn. For USA: all Colorita ® varieties are well suited for growth between USDA hardiness zone 6 (for cold tolerance) and zone 9 (for heat tolerance and drought resistance). Scan to watch video Take a look at our greenhouseNext >